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 Pure
Fishing - Abu Garcia, Berkley, Fenwick...
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| Pure Fishing is a privately-held company, with the sole focus of sport fishing. While the world's fishing tackle marketplace has been stable over the last decade, Pure Fishing has achieved consistent growth. Pure Fishing, headquartered in Spirit Lake, Iowa, U.S.A., has expanded operations to 19 countries. With a community of dedicated coworkers speaking 28 languages, we are the only worldwide fishing tackle company offering anglers everywhere the fishing products they need to catch the fish they pursue.
They have built an outstanding reputation in our sport, dedicated to not only superior fishing products, but to the entire culture, community and passion of fishing through our portfolio of leading tackle brands including Berkley®, Stren®, Spiderwire®, Abu Garcia®, Mitchell®, Fenwick® and SevenStrand® products.
For information visit www.purefishing.com |
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Abu Garcia® was founded as a watch factory in Svangsta, Sweden, in 1921. The company was redirected toward precision fishing reels in the late 1930s. Its first reel was the Abu® Record in 1941, followed by the world famous Ambassadeur® reel in 1952 and the Cardinal®; spinning reel in 1965. Today, Abu Garcia is the world's most advanced fishing reel factory, as its fine Swedish engineering and craftsmanship continue to develop and produce rugged, dependable rods, reels and lures for all types of fishing.
For information visit www.abugarcia.com |
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Berkley® was founded in 1937 in Spirit Lake, Iowa, by 16-year-old Berkley Bedell. It is the flagship brand of Pure Fishing and a world leader in technologically-superior fishing tackle. Continued commitment to producing outstanding fishing tackle has resulted in a legendary line-up of products under the Berkley umbrella that includes Berkley Trilene®, Berkley FireLine®, Berkley PowerBait®, Berkley Gulp!®, Berkley Lightning Rod®, and a variety of others.
Berkley, the premium brand in fishing tackle, fuels the avid angler's passion for fishing, and offers the broadest array of innovative solutions in the industry.
For information visit www.berkley-fishing.com |
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Fenwick® was founded in Washington in 1952 and soon developed a reputation for producing the highest quality fishing rods. Under new ownership in 1960, unique advancements included the Flippin’stikTM that revolutionized bass fishing, and the HMG®, the world's first graphite rod. Today, Fenwick is a recognized leader in the development of first-class freshwater and saltwater rods, as it continues to set the performance standard with the Techna AV®. For the discerning angler, Fenwick tackle delivers an extraordinary fishing experience.
For information visit www.fenwickfishing.com |
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Spiderwire® started in California in 1994, while working with gel-spun polyethylene fibers to produce bulletproof vests, Spiderwire scientists discovered other applications for the high-tech fibers, including the creation of super-strong fishing line. The resultant Spiderwire became recognized as a leading superline in the industry. Today, the rapidly-growing Spiderwire brand continues as a leader in premium fishing line, serving the fiercely-competitive, performance-driven angler.
For information visit www.spiderwire.com |
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Stren® is the most recent addition to the Pure Fishing family of leading brands is Stren, the original monofilament fishing line. Introduced in 1958, Stren set the standard for inventive fishing line, and remains a powerful brand in the industry today. By incorporating the strength, dependability and versatility by which it is known and trusted, the simplicity in Stren products makes for a great day of fishing.
For information visit www.stren.com
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